Too many children are losing the ability to play. Play should come naturally. Play should be inspired. Play should challenge their minds and imaginations. Straight Zigzag aims to help parents locate the very best toy designs, and to find support for children who might need it. By understanding the essence of what it means to play, we can help children to develop and stretch to their ultimate potential.
Masterful toy designs. Encouraging true play. Parent and teacher support. We have a vision of selling sustainable toys that stimulate all the areas of development: sight, hearing, touch, feel, moving, creating, imagining, thinking, exploring, and growing.