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 Play - The essence of childhood. The foundation of learning. The language of friendships.
  • New Toys

    Something new is on the way this Spring... Read More
  • Join Our Blog

    We have a blog keeping you in the loop with our latest happenings, and gives you the chance to correspond with us... Read More
  • A new book on PLAY!

    The book, Playvolution - The Ultimate Guide to Developing Valuable Experiences Through Play is NOW AVAILABLE. Read More
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A little bit about Straight Zigzag

Too many children are losing the ability to play. Play should come naturally. Play should be inspired. Play should challenge their minds and imaginations. Straight Zigzag aims to help parents locate the very best toy designs, and to find support for children who might need it. By understanding the essence of what it means to play, we can help children to develop and stretch to their ultimate potential.


Masterful toy designs.  Encouraging true play.  Parent and teacher support. We have a vision of selling sustainable toys that stimulate all the areas of development: sight, hearing, touch, feel, moving, creating, imagining, thinking, exploring, and growing.

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  • Straight Zigzag

    2013-04-14 17:42:37

    Straight Zigzag is a service for childhood development, surrounded by the core value of PLAY.  Real play. Play in the

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  • Presentations

    2013-04-14 17:38:22

    Karen Powell has a Masters degree in Occupational Therapy (Paediatrics) and has been working with children since the start of

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